Our list of the top luggage brands according to online metrics like social media scores. Ranked by popularity.*

#1

Samsonite

Website: 20 ptsGoogle: 16 ptsInstagram: 5 ptsTwitter: 2 ptsFacebook: 21 ptsYouTube: 1 ptsMultiple: 1.00x

Samsonite International S.A. is a luggage manufacturer and retailer, with products ranging from large suitcases to small toiletries bags and briefcases. The company was founded in Denver, Colorado, United States. Its registered office is in Luxembourg and it is listed on the Hong Kong Stock Exchange. [1]

Website 1.3m vists/mo [a] Google 100% Trends score [b] Instagram 52k followers Twitter 16k followers Facebook 1.7m followers YouTube 3k subscribers
#2

Rimowa

Website: 19 ptsGoogle: 10 ptsInstagram: 17 ptsTwitter: 3 ptsFacebook: 11 ptsYouTube: 1 ptsMultiple: 1.00x

Rimowa GmbH (often stylized as RIMOWA, is a high-quality luggage manufacturer. The company was founded in 1898, in Cologne, Germany. Rimowa suitcases are widely known for their parallel aluminium grooves, which have become characteristic of the brand. The company's headquarters and production have been located in Cologne for 120 years. In October 2016, Rimowa joined LVMH, becoming the group's first German company. [2]

Website 1.0m vists/mo [a] Google 63% Trends score [b] Instagram 815k followers Twitter 26k followers Facebook 228k followers YouTube 7k subscribers
#3

Away

Website: 21 ptsGoogle: 3 ptsInstagram: 15 ptsTwitter: 2 ptsFacebook: 10 ptsYouTube: 1 ptsMultiple: 1.00x

Away is an American luggage and travel accessories retailer. Away is based in New York City. Jen Rubio and Steph Korey started Away in 2015. The company has raised $31 million in financing. It is one of the highest funded female-backed startups. [3]

Website 1.5m vists/mo [a] Google 19% Trends score [b] Instagram 606k followers Twitter 24k followers Facebook 141k followers YouTube 2k subscribers
#4

American Tourister

Website: 11 ptsGoogle: 10 ptsInstagram: 3 ptsTwitter: 1 ptsFacebook: 21 ptsYouTube: 1 ptsMultiple: 1.00x

American Tourister is a brand of luggage owned by Samsonite. Brothers Sol and Irving Koffler founded American Luggage Works in Providence, Rhode Island, United States in 1933. [4]

Website 174k vists/mo [a] Google 63% Trends score [b] Instagram 34k followers Twitter 11k followers Facebook 1.7m followers YouTube 4k subscribers
#5

Calpak

Website: 20 ptsGoogle: 2 ptsInstagram: 12 ptsTwitter: 1 ptsFacebook: 3 ptsYouTube: 1 ptsMultiple: 1.00x

Born in LA, California Pak was brought to life by Edward and Judy Kwon. It started out as a modest collection of handbags and wallets. California Pak transitioned into CALPAK, when Jennifer and Roy, Edward and Judy's children, joined the family business. With a refreshed logo, and all-new products—the brand was reborn to reflect a whole new generation of travelers. [5]

Website 1.1m vists/mo [a] Google 13% Trends score [b] Instagram 312k followers Twitter 1k followers Facebook 33k followers YouTube 6k subscribers
#6

Monos

Website: 20 ptsGoogle: 1 ptsInstagram: 13 ptsTwitter: 1 ptsFacebook: 2 ptsYouTube: 1 ptsMultiple: 1.00x

We value simplicity, and we believe that a well-designed, premium suitcase doesn’t need to be loud and flashy – it simply speaks for itself. In today’s throwaway society of passing trends and mass consumption, we design our pieces to be timeless classics, with an understated aesthetic that stands the test of time. [6]

Website 1.4m vists/mo [a] Google 6% Trends score [b] Instagram 383k followers Twitter 10k followers Facebook 21k followers YouTube 1k subscribers
#7

Eagle Creek

Website: 12 ptsGoogle: 0 ptsInstagram: 10 ptsTwitter: 0 ptsFacebook: 5 ptsYouTube: 2 ptsMultiple: 1.00x

Eagle Creek is an American luggage manufacturer headquartered in Steamboat Springs, Colorado. The company was founded in 1975 in the San Jacinto Mountains of California, and in 2007 was acquired by VF Corporation. Originally supporting California, the company has evolved to be an international wholesaler with distribution to Canada, Europe, and other countries. [7]

Website 317k vists/mo [a] Google <1% Trends score [b] Instagram 115k followers Twitter N/A Facebook 48k followers YouTube 13k subscribers
#8

Travelpro

Website: 17 ptsGoogle: 2 ptsInstagram: 5 ptsTwitter: 0 ptsFacebook: 1 ptsYouTube: 1 ptsMultiple: 1.00x

Over thirty years ago, a professional pilot created the first upright rolling luggage for himself and his fellow crew members. This was the original Rollaboard - the premier product of Travelpro Luggage. At Travelpro, innovation continues to be a driving force behind every product we develop, and we will always explore ways to enhance the travel experience. [8]

Website 791k vists/mo [a] Google 13% Trends score [b] Instagram 47k followers Twitter N/A Facebook 1k followers YouTube 1k subscribers
#9

Briggs & Riley

Website: 13 ptsGoogle: 1 ptsInstagram: 3 ptsTwitter: 1 ptsFacebook: 3 ptsYouTube: 1 ptsMultiple: 1.00x

Briggs & Riley Travelware is a manufacturer of luggage. The company is based in Hauppauge, New York and was founded in 1993 by Richard Costa. The company is known for its "Simple as that" lifetime guarantee that even covers damage caused by an airline. [9]

Website 431k vists/mo [a] Google 6% Trends score [b] Instagram 26k followers Twitter 3k followers Facebook 30k followers YouTube 2k subscribers
#10

Heys

Website: 4 ptsGoogle: 0 ptsInstagram: 7 ptsTwitter: 1 ptsFacebook: 2 ptsYouTube: 1 ptsMultiple: 1.00x

Established in 1986 in the suburbs of Toronto as a small family-run business, Heys grew from a home-based business into a global travel brand, synonymous with creative travel products. We combine the latest technology, quality materials and precision manufacturing to produce innovative travel goods. [10]

Website 38k vists/mo [a] Google <1% Trends score [b] Instagram 74k followers Twitter 7k followers Facebook 17k followers YouTube 1k subscribers
#11

Hartmann Luggage

Website: 2 ptsGoogle: 0 ptsInstagram: 1 ptsTwitter: 1 ptsFacebook: 9 ptsYouTube: 0 ptsMultiple: 1.00x

Hartmann Luggage is a manufacturer of luggage and leather goods established in 1877 in Milwaukee, Wisconsin by trunkmaker Joseph S. Hartmann, a Bavarian. Hartmann Luggage was sold to Samsonite in May 2012 and the Factory and Head Office in Lebanon closed in December 2012. [11]

Website 23k vists/mo [a] Google <1% Trends score [b] Instagram 7k followers Twitter 3k followers Facebook 85k followers YouTube N/A
#12

Amazon Basics

Website: 61 ptsGoogle: 2 ptsInstagram: 1 ptsTwitter: 0 ptsFacebook: 1 ptsYouTube: 0 ptsMultiple: 0.10x

Amazon Basics is a budget brand by Amazon. It features a several luggage products. The brand does not seem to have much social media presence, a Wikipedia page, or web pages with information about the brand.

Estimated to have most of its popularity from other things, we multipled its score with 0.10x to compensate.

Website 2.4bn vists/mo [a] Google 13% Trends score [b] Instagram 3k followers Twitter N/A Facebook 8k followers YouTube N/A
#13

Open Story

Website: 39 ptsGoogle: 3 ptsInstagram: 0 ptsTwitter: 0 ptsFacebook: 0 ptsYouTube: 0 ptsMultiple: 0.10x

Open Story is a budget luggage brand by Target. It does not seem to have its own social media channels or web pages with brand information.

Estimated to have most of its popularity from other things, we multipled its score with 0.10x to compensate.

Website 162m vists/mo [a] Google 19% Trends score [b] Instagram N/A Twitter N/A Facebook N/A YouTube N/A

About

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*To determine popularity and rank the items in this list, we created a scoring formula that compares:

  • Estimated monthly website vistors
  • Google searches last 12 months
  • Instagram followers
  • Twitter followers
  • Facebook followers
  • YouTube subscribers

The data in this list was updated between 2023-04-16 and 2023-04-19.

Sources

[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: Samsonite. Gotten 2023-04-16. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Rimowa. Gotten 2023-04-17. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: Away (company). Gotten 2023-04-16. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: American Tourister. Gotten 2023-04-16. It is licensed CC BY-SA 3.0.
[5] Information from Official Website.
[6] Information from Official Website.
[7] Text from Wikipedia: Eagle Creek (company). Gotten 2023-04-17. It is licensed CC BY-SA 3.0.
[8] Information from Official Website.
[9] Text from Wikipedia: Briggs & Riley. Gotten 2023-04-16. It is licensed CC BY-SA 3.0.
[10] Information from Official Website.
[11] Text from Wikipedia: Hartmann Luggage. Gotten 2023-04-16. It is licensed CC BY-SA 3.0.