List of the world's most popular brands in high-end designer fashion, champagne, cars, and more. Ranked by popularity.*

#1

Chanel

Website: 29 ptsGoogle: 27 ptsInstagram: 33 ptsTwitter: 29 ptsFacebook: 30 ptsYouTube: 30 ptsMultiple: 1.00x

Chanel is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is credited for revolutionizing haute couture and ready-to-wear by replacing structured, corseted silhouettes with more functional garments that women still found flattering. [1]

Website 14m vists/mo [a] Google 90% Trends score [b] Instagram 54m followers Twitter 14m followers Facebook 24m followers YouTube 2.1m subscribers
#2

Louis Vuitton

Website: 30 ptsGoogle: 24 ptsInstagram: 33 ptsTwitter: 29 ptsFacebook: 31 ptsYouTube: 29 ptsMultiple: 1.00x

Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches, jewelry, accessories, sunglasses and books. For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. [2]

Website 20m vists/mo [a] Google 80% Trends score [b] Instagram 51m followers Twitter 9.7m followers Facebook 25m followers YouTube 1.0m subscribers
#3

Gucci

Website: 29 ptsGoogle: 30 ptsInstagram: 33 ptsTwitter: 26 ptsFacebook: 30 ptsYouTube: 27 ptsMultiple: 1.00x

Gucci is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance and cosmetics under the name Gucci Beauty. [3]

Website 13m vists/mo [a] Google 100% Trends score [b] Instagram 50m followers Twitter 7.0m followers Facebook 21m followers YouTube 930k subscribers
#4

Dior

Website: 30 ptsGoogle: 27 ptsInstagram: 32 ptsTwitter: 28 ptsFacebook: 30 ptsYouTube: 29 ptsMultiple: 1.00x

Christian Dior SE, commonly known as Dior (stylized DIOR), is a European multinational luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. Dior itself holds 42.36% shares and 59.01% of voting rights within LVMH. The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. [4]

Website 20m vists/mo [a] Google 90% Trends score [b] Instagram 43m followers Twitter 9.2m followers Facebook 19m followers YouTube 1.7m subscribers
#5

Lamborghini

Website: 21 ptsGoogle: 20 ptsInstagram: 31 ptsTwitter: 21 ptsFacebook: 29 ptsYouTube: 29 ptsMultiple: 1.00x

Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi. [5]

Website 1.9m vists/mo [a] Google 67% Trends score [b] Instagram 33m followers Twitter 2.3m followers Facebook 13m followers YouTube 1.9m subscribers
#6

Ferrari

Website: 21 ptsGoogle: 24 ptsInstagram: 30 ptsTwitter: 19 ptsFacebook: 30 ptsYouTube: 29 ptsMultiple: 1.00x

Ferrari S.p.A. is an Italian luxury sports car manufacturer based in Maranello, Italy. Ferrari cars are built at the 165,000 square-metre (16.5-hectare) Maranello factory. In 2014 Ferrari was rated the world's most powerful brand by Brand Finance. As of 2021, Ferrari is the 10th-largest car manufacturer by market capitalisation, with $52.21 billion. [6]

Website 1.9m vists/mo [a] Google 80% Trends score [b] Instagram 24m followers Twitter 1.0m followers Facebook 16m followers YouTube 1.2m subscribers
#7

Dolce & Gabbana

Website: 22 ptsGoogle: 17 ptsInstagram: 31 ptsTwitter: 24 ptsFacebook: 29 ptsYouTube: 22 ptsMultiple: 1.00x

Dolce & Gabbana, also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmetics and licenses its name and branding to Luxottica for eyewear. [7]

Website 2.5m vists/mo [a] Google 57% Trends score [b] Instagram 29m followers Twitter 5.4m followers Facebook 13m followers YouTube 581k subscribers
#8

Prada

Website: 26 ptsGoogle: 21 ptsInstagram: 31 ptsTwitter: 21 ptsFacebook: 27 ptsYouTube: 18 ptsMultiple: 1.00x

Prada S.p.A. is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances. [8]

Website 7.0m vists/mo [a] Google 70% Trends score [b] Instagram 31m followers Twitter 1.7m followers Facebook 7.7m followers YouTube 282k subscribers
#9

Versace

Website: 25 ptsGoogle: 20 ptsInstagram: 31 ptsTwitter: 24 ptsFacebook: 26 ptsYouTube: 21 ptsMultiple: 1.00x

Gianni Versace S.r.l., usually referred to as Versace, is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. [9]

Website 5.9m vists/mo [a] Google 67% Trends score [b] Instagram 28m followers Twitter 5.3m followers Facebook 7.3m followers YouTube 504k subscribers
#10

Mercedes-Maybach

Website: 26 ptsGoogle: 15 ptsInstagram: 16 ptsTwitter: 23 ptsFacebook: 30 ptsYouTube: 29 ptsMultiple: 1.00x

Maybach is a German luxury car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach. [10]

Note that this brand shares website domain, YouTube channel, and some social media accounts with Mercedes-Benz.

Website 7.3m vists/mo [a] Google 50% Trends score [b] Instagram 661k followers Twitter 4.0m followers Facebook 23m followers YouTube 1.8m subscribers
#11

Rolex

Website: 26 ptsGoogle: 22 ptsInstagram: 29 ptsTwitter: 18 ptsFacebook: 27 ptsYouTube: 25 ptsMultiple: 1.00x

Rolex SA is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust. Rolex SA and its subsidiary Montres Tudor SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands. [11]

Website 6.5m vists/mo [a] Google 73% Trends score [b] Instagram 14m followers Twitter 896k followers Facebook 8.0m followers YouTube 766k subscribers
#12

Emporio Armani

Website: 23 ptsGoogle: 13 ptsInstagram: 30 ptsTwitter: 23 ptsFacebook: 28 ptsYouTube: 16 ptsMultiple: 1.00x

Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. [12]

Website 4.0m vists/mo [a] Google 43% Trends score [b] Instagram 19m followers Twitter 3.5m followers Facebook 8.8m followers YouTube 196k subscribers
#13

Land Rover

Website: 20 ptsGoogle: 18 ptsInstagram: 28 ptsTwitter: 18 ptsFacebook: 30 ptsYouTube: 26 ptsMultiple: 1.00x

Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-roader; yet today Land Rover vehicles comprise solely upmarket and luxury sport utility cars. [13]

Website 1.4m vists/mo [a] Google 60% Trends score [b] Instagram 8.7m followers Twitter 917k followers Facebook 16m followers YouTube 848k subscribers
#14

Tiffany & Co.

Website: 24 ptsGoogle: 20 ptsInstagram: 29 ptsTwitter: 21 ptsFacebook: 29 ptsYouTube: 15 ptsMultiple: 1.00x

Tiffany & Co. (colloquially known as Tiffany's) is a luxury jewelry and specialty design house, headquartered on Fifth Avenue in Manhattan. Its product line features jewelry, sterling silver, watches, porcelain, crystal, stationery, fragrance, personal accessories, and leather goods. [14]

Website 4.5m vists/mo [a] Google 67% Trends score [b] Instagram 14m followers Twitter 1.8m followers Facebook 10m followers YouTube 128k subscribers
#15

Bugatti

Website: 18 ptsGoogle: 17 ptsInstagram: 30 ptsTwitter: 18 ptsFacebook: 24 ptsYouTube: 29 ptsMultiple: 1.00x

Bugatti Automobiles S.A.S. is a French luxury hyper-sports car manufacturer. The company was founded in 1998 as a subsidiary of the Volkswagen Group and is based in Molsheim, Alsace, France. The Bugatti name was first made famous by Ettore Bugatti (1881–1947), who established the original Bugatti automobile brand in 1909 at Molsheim and built sports, racing and luxury cars. [15]

Website 889k vists/mo [a] Google 57% Trends score [b] Instagram 18m followers Twitter 919k followers Facebook 5.1m followers YouTube 1.1m subscribers
There are 22 more items in this list

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*To determine popularity and rank the items in this list, we created a scoring formula that compares:

  • Estimated monthly website vistors
  • Google searches last 12 months
  • Instagram followers
  • Twitter followers
  • Facebook followers
  • YouTube subscribers

The data in this list was updated between 2023-02-04 and 2023-02-11.

Sources

[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: Chanel. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Louis Vuitton. Gotten 2023-02-04. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: Gucci. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: Dior. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[5] Text from Wikipedia: Lamborghini. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[6] Text from Wikipedia: Ferrari. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[7] Text from Wikipedia: Dolce & Gabbana. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[8] Text from Wikipedia: Prada. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[9] Text from Wikipedia: Versace. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[10] Text from Wikipedia: Maybach. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[11] Text from Wikipedia: Rolex. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[12] Text from Wikipedia: Armani. Gotten 2023-02-06. It is licensed CC BY-SA 3.0.
[13] Text from Wikipedia: Land Rover. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[14] Text from Wikipedia: Tiffany & Co.. Gotten 2023-02-11. It is licensed CC BY-SA 3.0.
[15] Text from Wikipedia: Bugatti Automobiles. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.