List of the most popular luxury car brands, including super-high-end and just high-end brands. Ranked by popularity.*

#1

BMW

Website: 21 ptsGoogle: 58 ptsInstagram: 31 ptsTwitter: 21 ptsFacebook: 30 ptsYouTube: 29 ptsMultiple: 1.00x

Bayerische Motoren Werke AG, abbreviated as BMW, is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria. The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945. [1]

Website 1.5m vists/mo [a] Google 100% Trends score [b] Instagram 34m followers Twitter 2.4m followers Facebook 21m followers YouTube 1.3m subscribers
#2

Mercedes-Benz

Website: 27 ptsGoogle: 47 ptsInstagram: 32 ptsTwitter: 23 ptsFacebook: 30 ptsYouTube: 29 ptsMultiple: 1.00x

Mercedes-Benz, commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG produces consumer luxury vehicles and commercial vehicles badged as Mercedes-Benz. [2]

Website 8.2m vists/mo [a] Google 81% Trends score [b] Instagram 37m followers Twitter 4.0m followers Facebook 23m followers YouTube 1.8m subscribers
#3

Tesla

Website: 30 ptsGoogle: 38 ptsInstagram: 29 ptsTwitter: 30 ptsFacebook: 0 ptsYouTube: 30 ptsMultiple: 1.00x

Tesla, Inc. is an American multinational automotive, artificial intelligence, and clean energy company headquartered in Austin, Texas. Tesla is one of the world's most valuable companies and is, as of 2023, the world's most valuable automaker. [3]

Website 24m vists/mo [a] Google 66% Trends score [b] Instagram 9.5m followers Twitter 19m followers Facebook N/A YouTube 2.3m subscribers
#4

Porsche

Website: 27 ptsGoogle: 28 ptsInstagram: 31 ptsTwitter: 21 ptsFacebook: 29 ptsYouTube: 29 ptsMultiple: 1.00x

Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche, is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. The company is owned by Volkswagen AG, a controlling stake of which is owned by Porsche Automobil Holding SE. [4]

Website 7.8m vists/mo [a] Google 48% Trends score [b] Instagram 27m followers Twitter 2.1m followers Facebook 12m followers YouTube 1.2m subscribers
#5

Ferrari

Website: 21 ptsGoogle: 24 ptsInstagram: 30 ptsTwitter: 19 ptsFacebook: 30 ptsYouTube: 29 ptsMultiple: 1.00x

Ferrari S.p.A. is an Italian luxury sports car manufacturer based in Maranello, Italy. Ferrari cars are built at the 165,000 square-metre (16.5-hectare) Maranello factory. In 2014 Ferrari was rated the world's most powerful brand by Brand Finance. As of 2021, Ferrari is the 10th-largest car manufacturer by market capitalisation, with $52.21 billion. [5]

Website 1.9m vists/mo [a] Google 41% Trends score [b] Instagram 24m followers Twitter 1.0m followers Facebook 16m followers YouTube 1.2m subscribers
#6

Lamborghini

Website: 21 ptsGoogle: 20 ptsInstagram: 31 ptsTwitter: 21 ptsFacebook: 29 ptsYouTube: 29 ptsMultiple: 1.00x

Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi. [6]

Website 1.9m vists/mo [a] Google 34% Trends score [b] Instagram 33m followers Twitter 2.3m followers Facebook 13m followers YouTube 1.9m subscribers
#7

Land Rover

Website: 20 ptsGoogle: 18 ptsInstagram: 28 ptsTwitter: 18 ptsFacebook: 30 ptsYouTube: 26 ptsMultiple: 1.00x

Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-roader; yet today Land Rover vehicles comprise solely upmarket and luxury sport utility cars. [7]

Website 1.4m vists/mo [a] Google 31% Trends score [b] Instagram 8.7m followers Twitter 917k followers Facebook 16m followers YouTube 848k subscribers
#8

Audi

Website: 20 ptsGoogle: 41 ptsInstagram: 22 ptsTwitter: 15 ptsFacebook: 20 ptsYouTube: 17 ptsMultiple: 1.00x

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. [8]

Website 1.1m vists/mo [a] Google 71% Trends score [b] Instagram 3.0m followers Twitter 605k followers Facebook 1.1m followers YouTube 237k subscribers
#9

Bugatti

Website: 18 ptsGoogle: 17 ptsInstagram: 30 ptsTwitter: 18 ptsFacebook: 24 ptsYouTube: 29 ptsMultiple: 1.00x

Bugatti Automobiles S.A.S. is a French luxury hyper-sports car manufacturer. The company was founded in 1998 as a subsidiary of the Volkswagen Group and is based in Molsheim, Alsace, France. The Bugatti name was first made famous by Ettore Bugatti (1881–1947), who established the original Bugatti automobile brand in 1909 at Molsheim and built sports, racing and luxury cars. [9]

Website 889k vists/mo [a] Google 29% Trends score [b] Instagram 18m followers Twitter 919k followers Facebook 5.1m followers YouTube 1.1m subscribers
#10

Volvo

Website: 30 ptsGoogle: 28 ptsInstagram: 21 ptsTwitter: 11 ptsFacebook: 21 ptsYouTube: 17 ptsMultiple: 1.00x

Volvo Cars is a Swedish multinational manufacturer of luxury vehicles headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and sedans. The company's main marketing arguments are safety and its Swedish heritage and design. [10]

Website 15m vists/mo [a] Google 48% Trends score [b] Instagram 1.5m followers Twitter 248k followers Facebook 1.9m followers YouTube 225k subscribers
#11

Jaguar

Website: 14 ptsGoogle: 20 ptsInstagram: 29 ptsTwitter: 20 ptsFacebook: 30 ptsYouTube: 17 ptsMultiple: 1.00x

Jaguar is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Rover to form Jaguar Land Rover on 1 January 2013. [11]

Website 460k vists/mo [a] Google 34% Trends score [b] Instagram 13m followers Twitter 1.2m followers Facebook 17m followers YouTube 258k subscribers
#12

Aston Martin

Website: 19 ptsGoogle: 16 ptsInstagram: 29 ptsTwitter: 21 ptsFacebook: 26 ptsYouTube: 18 ptsMultiple: 1.00x

Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars. Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. [12]

Website 986k vists/mo [a] Google 28% Trends score [b] Instagram 11m followers Twitter 1.5m followers Facebook 6.7m followers YouTube 281k subscribers
#13

Lexus

Website: 23 ptsGoogle: 24 ptsInstagram: 23 ptsTwitter: 19 ptsFacebook: 24 ptsYouTube: 17 ptsMultiple: 1.00x

Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. [13]

Website 4.1m vists/mo [a] Google 41% Trends score [b] Instagram 4.4m followers Twitter 1.0m followers Facebook 4.5m followers YouTube 229k subscribers
#14

Rolls-Royce

Website: 19 ptsGoogle: 17 ptsInstagram: 28 ptsTwitter: 20 ptsFacebook: 24 ptsYouTube: 20 ptsMultiple: 1.00x

Rolls-Royce Motor Cars Limited is a British luxury automobile maker which has operated as a wholly owned subsidiary of BMW AG since 2003 – as the exclusive manufacturer of Rolls-Royce-branded motor cars. The company's administrative and production headquarters are located on the Goodwood Estate in Goodwood, West Sussex, England, United Kingdom. [14]

Website 962k vists/mo [a] Google 29% Trends score [b] Instagram 9.4m followers Twitter 1.1m followers Facebook 4.9m followers YouTube 434k subscribers
#15

Bentley

Website: 20 ptsGoogle: 17 ptsInstagram: 29 ptsTwitter: 20 ptsFacebook: 22 ptsYouTube: 16 ptsMultiple: 1.00x

Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, North London. Bentley has been a subsidiary of the Volkswagen Group since 1998 and consolidated under VW's premium brand arm Audi since 2022. [15]

Website 1.1m vists/mo [a] Google 29% Trends score [b] Instagram 11m followers Twitter 1.3m followers Facebook 3.0m followers YouTube 160k subscribers
There are 6 more items in this list

About

If you found this list useful, please share it with friends and family on social media or mention it on your blog. Thanks!

*To determine popularity and rank the items in this list, we created a scoring formula that compares:

  • Estimated monthly website vistors
  • Google searches last 12 months
  • Instagram followers
  • Twitter followers
  • Facebook followers
  • YouTube subscribers

The data in this list was updated between 2023-02-05 and 2023-02-08.

Sources

[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: BMW. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Mercedes-Benz. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: Tesla, Inc.. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: Porsche. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[5] Text from Wikipedia: Ferrari. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[6] Text from Wikipedia: Lamborghini. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[7] Text from Wikipedia: Land Rover. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[8] Text from Wikipedia: Audi. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[9] Text from Wikipedia: Bugatti Automobiles. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[10] Text from Wikipedia: Volvo. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[11] Text from Wikipedia: Jaguar Cars. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[12] Information from AstonMartinLagonda.com: About.
[13] Text from Wikipedia: Lexus. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[14] Text from Wikipedia: Rolls-Royce Motor Cars. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[15] Text from Wikipedia: Bentley. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.