This list includes and ranks the most popular high-end fashion brands in the world. Ranked by popularity.*

#1

Louis Vuitton

Website: 30 ptsGoogle: 24 ptsInstagram: 33 ptsTwitter: 29 ptsFacebook: 31 ptsYouTube: 29 ptsMultiple: 1.00x

Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches, jewelry, accessories, sunglasses and books. For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. [1]

Website 20m vists/mo [a] Google 80% Trends score [b] Instagram 51m followers Twitter 9.7m followers Facebook 25m followers YouTube 1.0m subscribers
#2

Chanel

Website: 29 ptsGoogle: 27 ptsInstagram: 33 ptsTwitter: 29 ptsFacebook: 30 ptsYouTube: 30 ptsMultiple: 1.00x

Chanel is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is credited for revolutionizing haute couture and ready-to-wear by replacing structured, corseted silhouettes with more functional garments that women still found flattering. [2]

Website 14m vists/mo [a] Google 90% Trends score [b] Instagram 54m followers Twitter 14m followers Facebook 24m followers YouTube 2.1m subscribers
#3

Dior

Website: 30 ptsGoogle: 27 ptsInstagram: 32 ptsTwitter: 28 ptsFacebook: 30 ptsYouTube: 29 ptsMultiple: 1.00x

Christian Dior SE, commonly known as Dior (stylized DIOR), is a European multinational luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. Dior itself holds 42.36% shares and 59.01% of voting rights within LVMH. The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. [3]

Website 20m vists/mo [a] Google 90% Trends score [b] Instagram 43m followers Twitter 9.2m followers Facebook 19m followers YouTube 1.7m subscribers
#4

Gucci

Website: 29 ptsGoogle: 30 ptsInstagram: 33 ptsTwitter: 26 ptsFacebook: 30 ptsYouTube: 27 ptsMultiple: 1.00x

Gucci is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance and cosmetics under the name Gucci Beauty. [4]

Website 13m vists/mo [a] Google 100% Trends score [b] Instagram 50m followers Twitter 7.0m followers Facebook 21m followers YouTube 930k subscribers
#5

Dolce & Gabbana

Website: 22 ptsGoogle: 17 ptsInstagram: 31 ptsTwitter: 24 ptsFacebook: 29 ptsYouTube: 22 ptsMultiple: 1.00x

Dolce & Gabbana, also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmetics and licenses its name and branding to Luxottica for eyewear. [5]

Website 2.5m vists/mo [a] Google 57% Trends score [b] Instagram 29m followers Twitter 5.4m followers Facebook 13m followers YouTube 581k subscribers
#6

Versace

Website: 25 ptsGoogle: 20 ptsInstagram: 31 ptsTwitter: 24 ptsFacebook: 26 ptsYouTube: 21 ptsMultiple: 1.00x

Gianni Versace S.r.l., usually referred to as Versace, is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. [6]

Website 5.9m vists/mo [a] Google 67% Trends score [b] Instagram 28m followers Twitter 5.3m followers Facebook 7.3m followers YouTube 504k subscribers
#7

Prada

Website: 26 ptsGoogle: 21 ptsInstagram: 31 ptsTwitter: 21 ptsFacebook: 27 ptsYouTube: 18 ptsMultiple: 1.00x

Prada S.p.A. is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances. [7]

Website 7.0m vists/mo [a] Google 70% Trends score [b] Instagram 31m followers Twitter 1.7m followers Facebook 7.7m followers YouTube 282k subscribers
#8

Hermès

Website: 28 ptsGoogle: 24 ptsInstagram: 29 ptsTwitter: 10 ptsFacebook: 23 ptsYouTube: 17 ptsMultiple: 1.00x

Hermès International S.A., or simply Hermès, is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, since the 1950s, is of a Duke carriage with horse. [8]

Website 8.8m vists/mo [a] Google 80% Trends score [b] Instagram 13m followers Twitter 137k followers Facebook 3.8m followers YouTube 212k subscribers
#9

Emporio Armani

Website: 23 ptsGoogle: 13 ptsInstagram: 30 ptsTwitter: 23 ptsFacebook: 28 ptsYouTube: 16 ptsMultiple: 1.00x

Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. [9]

Website 4.0m vists/mo [a] Google 43% Trends score [b] Instagram 19m followers Twitter 3.5m followers Facebook 8.8m followers YouTube 196k subscribers
#10

Balenciaga

Website: 24 ptsGoogle: 20 ptsInstagram: 29 ptsTwitter: 0 ptsFacebook: 22 ptsYouTube: 17 ptsMultiple: 1.00x

Balenciaga SA is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastian, Spain. Balenciaga produces ready-to-wear, footwear, handbags, and accessories and licenses its name and branding to Coty for fragrances. The brand is currently owned by the French corporation Kering. [10]

Website 4.5m vists/mo [a] Google 67% Trends score [b] Instagram 14m followers Twitter N/A Facebook 2.5m followers YouTube 228k subscribers
#11

Valentino

Website: 21 ptsGoogle: 18 ptsInstagram: 30 ptsTwitter: 21 ptsFacebook: 22 ptsYouTube: 15 ptsMultiple: 1.00x

Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and part of Valentino Fashion Group. Valentino was founded in 1960 when Garavani opened a fashion house on Via Condotti in Rome, Italy with the backing of his father and his father's associate Giancarlo Giammetti. [11]

Website 1.8m vists/mo [a] Google 60% Trends score [b] Instagram 18m followers Twitter 2.3m followers Facebook 3.2m followers YouTube 104k subscribers
#12

Christian Louboutin

Website: 21 ptsGoogle: 15 ptsInstagram: 30 ptsTwitter: 22 ptsFacebook: 23 ptsYouTube: 2 ptsMultiple: 1.00x

Christian Louboutin (born 7 January 1963) is a French fashion designer whose high-end stiletto footwear incorporates shiny, red-lacquered soles that have become his signature. Initially a freelance designer for fashion houses, he started his shoe salon in Paris, with his shoes finding favor with celebrity clientele. His company has since branched out into men's luxury footwear, handbags, fragrances, and makeup. [12]

Website 1.8m vists/mo [a] Google 50% Trends score [b] Instagram 16m followers Twitter 2.9m followers Facebook 3.6m followers YouTube 12k subscribers
#13

Fendi

Website: 22 ptsGoogle: 16 ptsInstagram: 30 ptsTwitter: 19 ptsFacebook: 23 ptsYouTube: 16 ptsMultiple: 1.00x

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana. [13]

Website 3.1m vists/mo [a] Google 53% Trends score [b] Instagram 20m followers Twitter 1.0m followers Facebook 3.5m followers YouTube 161k subscribers
#14

Givenchy

Website: 19 ptsGoogle: 16 ptsInstagram: 30 ptsTwitter: 20 ptsFacebook: 22 ptsYouTube: 15 ptsMultiple: 1.00x

Givenchy is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Prêt-à-Porter. It is currently owned by luxury conglomerate LVMH. [14]

Website 1.0m vists/mo [a] Google 53% Trends score [b] Instagram 16m followers Twitter 1.1m followers Facebook 2.8m followers YouTube 102k subscribers
#15

Moncler

Website: 23 ptsGoogle: 16 ptsInstagram: 24 ptsTwitter: 20 ptsFacebook: 22 ptsYouTube: 6 ptsMultiple: 1.00x

Moncler S.p.A. is an Italian luxury fashion house specialized in ready-to-wear outerwear headquartered in Milan, Italy. Since its start as a down jacket boutique, Moncler has expanded to design vests, raincoats, windbreakers, knitwear, leather goods, footwear, fragrance, and related accessories. [15]

Website 3.6m vists/mo [a] Google 53% Trends score [b] Instagram 5.2m followers Twitter 1.1m followers Facebook 3.0m followers YouTube 39k subscribers
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*To determine popularity and rank the items in this list, we created a scoring formula that compares:

  • Estimated monthly website vistors
  • Google searches last 12 months
  • Instagram followers
  • Twitter followers
  • Facebook followers
  • YouTube subscribers

The data in this list was updated between 2023-02-04 and 2023-02-27.

Sources

[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: Louis Vuitton. Gotten 2023-02-04. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Chanel. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: Dior. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: Gucci. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[5] Text from Wikipedia: Dolce & Gabbana. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[6] Text from Wikipedia: Versace. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[7] Text from Wikipedia: Prada. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[8] Text from Wikipedia: Hermès. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[9] Text from Wikipedia: Armani. Gotten 2023-02-06. It is licensed CC BY-SA 3.0.
[10] Text from Wikipedia: Balenciaga. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[11] Text from Wikipedia: Valentino (fashion house). Gotten 2023-02-06. It is licensed CC BY-SA 3.0.
[12] Text from Wikipedia: Christian Louboutin. Gotten 2023-02-27. It is licensed CC BY-SA 3.0.
[13] Text from Wikipedia: Fendi. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[14] Text from Wikipedia: Givenchy. Gotten 2023-02-04. It is licensed CC BY-SA 3.0.
[15] Text from Wikipedia: Moncler. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.