High-end watches are popular fashion and collector's items. This list includes the top brands. Ranked by popularity.*

#1

Rolex

Website: 26 ptsGoogle: 22 ptsInstagram: 29 ptsTwitter: 18 ptsFacebook: 27 ptsYouTube: 25 ptsMultiple: 1.00x

Rolex SA is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust. Rolex SA and its subsidiary Montres Tudor SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands. [1]

Website 6.5m vists/mo [a] Google 100% Trends score [b] Instagram 14m followers Twitter 896k followers Facebook 8.0m followers YouTube 766k subscribers
#2

Omega

Website: 22 ptsGoogle: 20 ptsInstagram: 23 ptsTwitter: 12 ptsFacebook: 21 ptsYouTube: 19 ptsMultiple: 1.00x

Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. In 1984, the company officially changed its name to Omega SA and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of The Swatch Group. [2]

Website 3.3m vists/mo [a] Google 91% Trends score [b] Instagram 3.6m followers Twitter 276k followers Facebook 2.0m followers YouTube 397k subscribers
#3

Hublot

Website: 20 ptsGoogle: 15 ptsInstagram: 25 ptsTwitter: 16 ptsFacebook: 24 ptsYouTube: 6 ptsMultiple: 1.00x

Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of the French luxury conglomerate LVMH. [3]

Website 1.4m vists/mo [a] Google 68% Trends score [b] Instagram 5.7m followers Twitter 686k followers Facebook 5.2m followers YouTube 41k subscribers
#4

TAG Heuer

Website: 22 ptsGoogle: 15 ptsInstagram: 22 ptsTwitter: 13 ptsFacebook: 22 ptsYouTube: 9 ptsMultiple: 1.00x

TAG Heuer S.A. is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. [4]

Website 2.6m vists/mo [a] Google 68% Trends score [b] Instagram 3.0m followers Twitter 434k followers Facebook 3.4m followers YouTube 62k subscribers
#5

Breitling

Website: 21 ptsGoogle: 15 ptsInstagram: 21 ptsTwitter: 11 ptsFacebook: 18 ptsYouTube: 8 ptsMultiple: 1.00x

Breitling SA is a Swiss luxury watchmaker founded in 1884 in Saint-Imier, Switzerland, by Léon Breitling. The company is known for its precision-made chronometers designed for aviators and is based in Grenchen, Switzerland. [5]

Website 1.6m vists/mo [a] Google 68% Trends score [b] Instagram 1.5m followers Twitter 151k followers Facebook 930k followers YouTube 52k subscribers
#6

Audemars Piguet

Website: 20 ptsGoogle: 8 ptsInstagram: 22 ptsTwitter: 11 ptsFacebook: 21 ptsYouTube: 10 ptsMultiple: 1.00x

Audemars Piguet Holding SA is a Swiss manufacturer of luxury watches and clocks, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding. [6]

Website 1.2m vists/mo [a] Google 36% Trends score [b] Instagram 2.8m followers Twitter 228k followers Facebook 1.6m followers YouTube 64k subscribers
#7

Longines

Website: 21 ptsGoogle: 12 ptsInstagram: 20 ptsTwitter: 10 ptsFacebook: 21 ptsYouTube: 4 ptsMultiple: 1.00x

Compagnie des Montres Longines, Francillon S.A., or simply Longines, is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983. [7]

Website 1.6m vists/mo [a] Google 55% Trends score [b] Instagram 1.4m followers Twitter 98k followers Facebook 2.4m followers YouTube 28k subscribers
#8

IWC Schaffhausen

Website: 18 ptsGoogle: 11 ptsInstagram: 21 ptsTwitter: 11 ptsFacebook: 21 ptsYouTube: 7 ptsMultiple: 1.00x

IWC International Watch Co. AG, also known as IWC Schaffhausen, is a Swiss watch manufacturer located in Schaffhausen, Switzerland. Originally founded by American watchmaker Florentine Ariosto Jones in 1868, IWC has been a subsidiary of the Swiss Richemont Group since 2000. [8]

Website 899k vists/mo [a] Google 50% Trends score [b] Instagram 1.6m followers Twitter 206k followers Facebook 2.1m followers YouTube 48k subscribers
#9

Patek Philippe

Website: 21 ptsGoogle: 15 ptsInstagram: 21 ptsTwitter: 1 ptsFacebook: 11 ptsYouTube: 14 ptsMultiple: 1.00x

Patek Philippe SA is a Swiss luxury watch and clock manufacturer, located in the Canton of Geneva and the Vallée de Joux. Established in 1839, it is named after two of its founders, Antoni Patek and Adrien Philippe. Since 1932, the company has been owned by the Stern family in Switzerland and remains the last family-owned independent watch manufacturer in Geneva. [9]

Website 1.5m vists/mo [a] Google 68% Trends score [b] Instagram 1.7m followers Twitter 2k followers Facebook 176k followers YouTube 92k subscribers
#10

Rado

Website: 18 ptsGoogle: 14 ptsInstagram: 17 ptsTwitter: 2 ptsFacebook: 22 ptsYouTube: 8 ptsMultiple: 1.00x

The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot. [10]

Website 861k vists/mo [a] Google 64% Trends score [b] Instagram 759k followers Twitter 16k followers Facebook 2.5m followers YouTube 51k subscribers
#11

Tudor

Website: 20 ptsGoogle: 16 ptsInstagram: 19 ptsTwitter: 1 ptsFacebook: 14 ptsYouTube: 10 ptsMultiple: 1.00x

Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation. [11]

Website 1.4m vists/mo [a] Google 73% Trends score [b] Instagram 1.0m followers Twitter 1k followers Facebook 504k followers YouTube 64k subscribers
#12

Cartier

Website: 24 ptsGoogle: 18 ptsInstagram: 29 ptsTwitter: 15 ptsFacebook: 24 ptsYouTube: 17 ptsMultiple: 0.65x

Cartier International SNC, or simply Cartier, is a French luxury goods conglomerate that designs, manufactures, distributes, and sells jewellery, leather goods, and watches. Founded by Louis-François Cartier (1819–1904) in Paris in 1847, the company remained under family control until 1964. The company is headquartered in Paris and is a wholly owned subsidiary of the Swiss Richemont Group. [12]

Estimated to have much of its popularity from other things, we multipled its score with 0.65x to compensate.

Website 4.5m vists/mo [a] Google 82% Trends score [b] Instagram 13m followers Twitter 569k followers Facebook 5.1m followers YouTube 228k subscribers
#13

Jaeger-LeCoultre

Website: 18 ptsGoogle: 1 ptsInstagram: 20 ptsTwitter: 11 ptsFacebook: 17 ptsYouTube: 8 ptsMultiple: 1.00x

Manufacture Jaeger-LeCoultre SA, or simply Jaeger-LeCoultre, is a Swiss luxury watch and clock manufacturer founded by Antoine LeCoultre in 1833 and is based in Le Sentier, Switzerland. Since 2000, the company has been a fully owned subsidiary of the Swiss luxury group Richemont. [13]

Website 945k vists/mo [a] Google 5% Trends score [b] Instagram 1.2m followers Twitter 182k followers Facebook 785k followers YouTube 52k subscribers
#14

Panerai

Website: 15 ptsGoogle: 6 ptsInstagram: 20 ptsTwitter: 10 ptsFacebook: 21 ptsYouTube: 3 ptsMultiple: 1.00x

Officine Panerai (also known simply as Panerai) is an Italian luxury watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A. Officine Panerai designs, manufactures and markets watches through authorized dealers and company-owned stores worldwide. Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860. [14]

Website 625k vists/mo [a] Google 27% Trends score [b] Instagram 1.1m followers Twitter 118k followers Facebook 1.5m followers YouTube 17k subscribers
#15

Chopard

Website: 14 ptsGoogle: 5 ptsInstagram: 21 ptsTwitter: 11 ptsFacebook: 20 ptsYouTube: 2 ptsMultiple: 1.00x

Le Petit-Fils de L.-U. Chopard & Cie S.A., commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories. Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard has been owned by the Scheufele family of Germany since 1963. [15]

Website 468k vists/mo [a] Google 23% Trends score [b] Instagram 2.1m followers Twitter 155k followers Facebook 1.2m followers YouTube 15k subscribers
There are 12 more items in this list

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*To determine popularity and rank the items in this list, we created a scoring formula that compares:

  • Estimated monthly website vistors
  • Google searches last 12 months
  • Instagram followers
  • Twitter followers
  • Facebook followers
  • YouTube subscribers

The data in this list was updated between 2023-02-08 and 2023-02-11.

Sources

[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: Rolex. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Omega SA. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: Hublot. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: TAG Heuer. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.
[5] Text from Wikipedia: Breitling SA. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.
[6] Text from Wikipedia: Audemars Piguet. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[7] Text from Wikipedia: Longines. Gotten 2023-02-11. It is licensed CC BY-SA 3.0.
[8] Text from Wikipedia: IWC Schaffhausen. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[9] Text from Wikipedia: Patek Philippe. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[10] Text from Wikipedia: The Swatch Group. Gotten 2023-02-10. It is licensed CC BY-SA 3.0.
[11] Text from Wikipedia: Tudor Watches. Gotten 2023-02-11. It is licensed CC BY-SA 3.0.
[12] Text from Wikipedia: Cartier (jeweler). Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[13] Text from Wikipedia: Jaeger-LeCoultre. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[14] Text from Wikipedia: Panerai. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.
[15] Text from Wikipedia: Chopard. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.