This list includes the top makeup brands in the world compared by social media metrics. Ranked by popularity.*

#1

Chanel

Website: 29 ptsGoogle: 27 ptsInstagram: 33 ptsTwitter: 29 ptsFacebook: 30 ptsYouTube: 30 ptsMultiple: 1.00x

Chanel is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is credited for revolutionizing haute couture and ready-to-wear by replacing structured, corseted silhouettes with more functional garments that women still found flattering. [1]

Website 14m vists/mo [a] Google 100% Trends score [b] Instagram 54m followers Twitter 14m followers Facebook 24m followers YouTube 2.1m subscribers
#2

Dior

Website: 30 ptsGoogle: 27 ptsInstagram: 32 ptsTwitter: 28 ptsFacebook: 30 ptsYouTube: 29 ptsMultiple: 1.00x

Christian Dior SE, commonly known as Dior (stylized DIOR), is a European multinational luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. Dior itself holds 42.36% shares and 59.01% of voting rights within LVMH. The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. [2]

Website 20m vists/mo [a] Google 100% Trends score [b] Instagram 43m followers Twitter 9.2m followers Facebook 19m followers YouTube 1.7m subscribers
#3

L’Oréal Paris

Website: 21 ptsGoogle: 20 ptsInstagram: 29 ptsTwitter: 14 ptsFacebook: 32 ptsYouTube: 17 ptsMultiple: 1.00x

L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care. [3]

Website 2.3m vists/mo [a] Google 74% Trends score [b] Instagram 10m followers Twitter 513k followers Facebook 36m followers YouTube 212k subscribers
#4

Yves Saint Laurent

Website: 24 ptsGoogle: 17 ptsInstagram: 29 ptsTwitter: 23 ptsFacebook: 23 ptsYouTube: 18 ptsMultiple: 1.00x

Yves Saint Laurent SAS, also known as Saint Laurent and YSL, is a French luxury fashion house founded in 1962 by Yves Saint Laurent and his partner, Pierre Bergé. The company specializes in haute couture, ready-to-wear, leather accessories, and footwear. Its cosmetics line, YSL Beauty, is owned by L'Oréal. [4]

Website 4.8m vists/mo [a] Google 63% Trends score [b] Instagram 11m followers Twitter 4.2m followers Facebook 3.5m followers YouTube 292k subscribers
#5

Maybelline

Website: 21 ptsGoogle: 17 ptsInstagram: 29 ptsTwitter: 16 ptsFacebook: 31 ptsYouTube: 18 ptsMultiple: 1.00x

Maybelline New York, trading as Maybelline, is an American multinational cosmetics, skin care, fragrance, and personal care company, based in New York City. It was founded in Chicago in 1914, and has been a subsidiary of French cosmetics company L'Oréal since 1996. [5]

Website 1.6m vists/mo [a] Google 63% Trends score [b] Instagram 12m followers Twitter 722k followers Facebook 35m followers YouTube 318k subscribers
#6

Fenty Beauty

Website: 21 ptsGoogle: 11 ptsInstagram: 29 ptsTwitter: 17 ptsFacebook: 19 ptsYouTube: 26 ptsMultiple: 1.00x

Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types. [6]

Website 2.4m vists/mo [a] Google 41% Trends score [b] Instagram 12m followers Twitter 789k followers Facebook 1.0m followers YouTube 856k subscribers
#7

Lancôme

Website: 21 ptsGoogle: 17 ptsInstagram: 25 ptsTwitter: 13 ptsFacebook: 29 ptsYouTube: 11 ptsMultiple: 1.00x

Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices. [7]

Website 1.9m vists/mo [a] Google 63% Trends score [b] Instagram 6.1m followers Twitter 357k followers Facebook 11m followers YouTube 74k subscribers
#8

Clinique

Website: 21 ptsGoogle: 16 ptsInstagram: 23 ptsTwitter: 13 ptsFacebook: 29 ptsYouTube: 12 ptsMultiple: 1.00x

Clinique Laboratories, LLC is an American manufacturer of skincare, cosmetics, toiletries and fragrances, usually sold in high-end department stores. It is a subsidiary of the Estée Lauder Companies. [8]

Website 2.3m vists/mo [a] Google 59% Trends score [b] Instagram 3.7m followers Twitter 394k followers Facebook 12m followers YouTube 82k subscribers
#9

The Body Shop

Website: 23 ptsGoogle: 15 ptsInstagram: 21 ptsTwitter: 2 ptsFacebook: 29 ptsYouTube: 8 ptsMultiple: 1.00x

The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company. Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided between those owned by the company and franchised outlets in more than 65 countries. [9]

Website 4.0m vists/mo [a] Google 56% Trends score [b] Instagram 2.2m followers Twitter 23k followers Facebook 10m followers YouTube 56k subscribers
#10

bareMinerals

Website: 19 ptsGoogle: 3 ptsInstagram: 20 ptsTwitter: 11 ptsFacebook: 21 ptsYouTube: 14 ptsMultiple: 1.00x

Our iconic ORIGINAL Loose Mineral Foundation was the first makeup to actively improve skin, with a formula so pure you can sleep in it. Today, our commitment to clean, conscious, skin-improving cosmetics is stronger than ever. Our cruelty-free, vegan formulas are clinically proven to improve skin texture and tone—instantly and over time—and they’re safe for even the most sensitive skin. [10]

Website 1.0m vists/mo [a] Google 11% Trends score [b] Instagram 1.2m followers Twitter 195k followers Facebook 1.9m followers YouTube 92k subscribers
#11

Clarins

Website: 20 ptsGoogle: 15 ptsInstagram: 14 ptsTwitter: 5 ptsFacebook: 22 ptsYouTube: 1 ptsMultiple: 1.00x

Clarins is a family-run French multinational cosmetics company, which was founded in Paris in 1954 by Jacques Courtin-Clarins. In addition to manufacturing and selling cosmetics, skincare and perfume products, the company is also a major player in the spa and well-being sector. [11]

Website 1.1m vists/mo [a] Google 56% Trends score [b] Instagram 451k followers Twitter 49k followers Facebook 2.9m followers YouTube 6k subscribers
#12

Elizabeth Arden

Website: 12 ptsGoogle: 8 ptsInstagram: 13 ptsTwitter: 9 ptsFacebook: 20 ptsYouTube: 2 ptsMultiple: 1.00x

Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc. [12]

Website 251k vists/mo [a] Google 30% Trends score [b] Instagram 391k followers Twitter 85k followers Facebook 1.3m followers YouTube 12k subscribers
#13

Yves Rocher

Website: 9 ptsGoogle: 16 ptsInstagram: 2 ptsTwitter: 7 ptsFacebook: 10 ptsYouTube: 1 ptsMultiple: 1.00x

Yves Rocher is a French skin care, cosmetics and perfume company, founded in 1965 by French entrepreneur Yves Rocher in La Gacilly. The company is present with over 3,000 stores, about half of them franchised, in 88 countries on five continents and employs 13,500 personnel. The company's headquarters is located in Rennes, Brittany, France. It maintains a botanical garden, the Jardin botanique Yves Rocher de La Gacilly, which is open to the public without charge at its factory site in La Gacilly. [13]

Website 93k vists/mo [a] Google 59% Trends score [b] Instagram 23k followers Twitter 65k followers Facebook 132k followers YouTube 2k subscribers

About

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*To determine popularity and rank the items in this list, we created a scoring formula that compares:

  • Estimated monthly website vistors
  • Google searches last 12 months
  • Instagram followers
  • Twitter followers
  • Facebook followers
  • YouTube subscribers

The data in this list was updated between 2023-02-05 and 2023-04-11.

Sources

[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: Chanel. Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Dior. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: L'Oréal. Gotten 2023-04-11. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: Yves Saint Laurent (brand). Gotten 2023-02-07. It is licensed CC BY-SA 3.0.
[5] Text from Wikipedia: Maybelline. Gotten 2023-04-11. It is licensed CC BY-SA 3.0.
[6] Text from Wikipedia: Fenty Beauty. Gotten 2023-04-11. It is licensed CC BY-SA 3.0.
[7] Text from Wikipedia: Lancôme. Gotten 2023-04-11. It is licensed CC BY-SA 3.0.
[8] Text from Wikipedia: Clinique. Gotten 2023-04-11. It is licensed CC BY-SA 3.0.
[9] Text from Wikipedia: The Body Shop. Gotten 2023-04-11. It is licensed CC BY-SA 3.0.
[10] Information from Official Website.
[11] Text from Wikipedia: Clarins. Gotten 2023-04-11. It is licensed CC BY-SA 3.0.
[12] Text from Wikipedia: Elizabeth Arden, Inc.. Gotten 2023-04-11. It is licensed CC BY-SA 3.0.
[13] Text from Wikipedia: Yves Rocher (company). Gotten 2023-04-11. It is licensed CC BY-SA 3.0.