This list features info and online metrics for the top sneaker brands in the world. Ranked by Twitter followers.

#1

Nike

Nike, Inc. (stylized as NIKE) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. [1]

Website 153m vists/mo [a] Google 100% Trends score [b] Instagram 271m followers Twitter 9.7m followers Facebook 38m followers YouTube 1.7m subscribers
#2

Gucci

Gucci is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance and cosmetics under the name Gucci Beauty. [2]

Website 13m vists/mo [a] Google 58% Trends score [b] Instagram 50m followers Twitter 7.0m followers Facebook 21m followers YouTube 930k subscribers
#3

Dolce & Gabbana

Dolce & Gabbana, also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmetics and licenses its name and branding to Luxottica for eyewear. [3]

Website 2.5m vists/mo [a] Google 33% Trends score [b] Instagram 29m followers Twitter 5.4m followers Facebook 13m followers YouTube 581k subscribers
#4

Versace

Gianni Versace S.r.l., usually referred to as Versace, is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. [4]

Website 5.9m vists/mo [a] Google 38% Trends score [b] Instagram 28m followers Twitter 5.3m followers Facebook 7.3m followers YouTube 504k subscribers
#5

Air Jordan

Air Jordan is a line of basketball shoes and athletic apparel produced by American corporation Nike, Inc. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. [5]

Air Jordan shares website domain with Nike, so both brands will score higher in our rankings because of that.

Website 153m vists/mo [a] Google 38% Trends score [b] Instagram 26m followers Twitter 4.5m followers Facebook 11m followers YouTube 393k subscribers
#6

Adidas

Adidas AG (stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. [6]

Website 28m vists/mo [a] Google 73% Trends score [b] Instagram 27m followers Twitter 4.3m followers Facebook 41m followers YouTube 965k subscribers
#7

Emporio Armani

Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. [7]

Website 4.0m vists/mo [a] Google 25% Trends score [b] Instagram 19m followers Twitter 3.5m followers Facebook 8.8m followers YouTube 196k subscribers
#8

Giorgio Armani

Giorgio Armani is a high-end label specializing in men's and women's ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. [8]

Note that this brand, Armani Exchange, and Emporio Armani are separate brands. This dillutes our populartiy scores a bit as they've got separate social media accounts for some of these Armani brands.

Website 4.0m vists/mo [a] Google 29% Trends score [b] Instagram 4.2m followers Twitter 3.5m followers Facebook 585k followers YouTube 196k subscribers
#9

Christian Louboutin

Christian Louboutin (born 7 January 1963) is a French fashion designer whose high-end stiletto footwear incorporates shiny, red-lacquered soles that have become his signature. Initially a freelance designer for fashion houses, he started his shoe salon in Paris, with his shoes finding favor with celebrity clientele. His company has since branched out into men's luxury footwear, handbags, fragrances, and makeup. [9]

Website 1.8m vists/mo [a] Google 29% Trends score [b] Instagram 16m followers Twitter 2.9m followers Facebook 3.6m followers YouTube 12k subscribers
#10

Valentino

Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and part of Valentino Fashion Group. Valentino was founded in 1960 when Garavani opened a fashion house on Via Condotti in Rome, Italy with the backing of his father and his father's associate Giancarlo Giammetti. [10]

Website 1.8m vists/mo [a] Google 35% Trends score [b] Instagram 18m followers Twitter 2.3m followers Facebook 3.2m followers YouTube 104k subscribers
#11

Puma

Puma SE, branded as PUMA, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [11]

Website 29m vists/mo [a] Google 52% Trends score [b] Instagram 13m followers Twitter 2.0m followers Facebook 22m followers YouTube 623k subscribers
#12

Prada

Prada S.p.A. is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances. [12]

Website 7.0m vists/mo [a] Google 40% Trends score [b] Instagram 31m followers Twitter 1.7m followers Facebook 7.7m followers YouTube 282k subscribers
#13

Vans

Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. Paul Van Doren; his brother, James; and Gordon C. Lee opened the first Vans store as "The Van Doren Rubber Company" on March 16, 1966, at 704 East Broadway in Anaheim, California. The business manufactured shoes and sold them directly to the public. [13]

Website 8.9m vists/mo [a] Google 48% Trends score [b] Instagram 17m followers Twitter 1.2m followers Facebook 19m followers YouTube 655k subscribers
#14

Moncler

Moncler S.p.A. is an Italian luxury fashion house specialized in ready-to-wear outerwear headquartered in Milan, Italy. Since its start as a down jacket boutique, Moncler has expanded to design vests, raincoats, windbreakers, knitwear, leather goods, footwear, fragrance, and related accessories. [14]

Website 3.6m vists/mo [a] Google 31% Trends score [b] Instagram 5.2m followers Twitter 1.1m followers Facebook 3.0m followers YouTube 39k subscribers
#15

Converse

Converse is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded in 1908 as the Converse Rubber Shoe Company, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. [15]

Website 15m vists/mo [a] Google 48% Trends score [b] Instagram 11m followers Twitter 1.0m followers Facebook 47m followers YouTube 143k subscribers
There are 23 more items in this list

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To rank the items in this list, we compared the number of Twitter followers.

The data in this list was updated between 2023-02-05 and 2023-02-27.

Sources

[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: Nike, Inc.. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Gucci. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: Dolce & Gabbana. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: Versace. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[5] Text from Wikipedia: Air Jordan. Gotten 2023-02-21. It is licensed CC BY-SA 3.0.
[6] Text from Wikipedia: Adidas. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[7] Text from Wikipedia: Armani. Gotten 2023-02-06. It is licensed CC BY-SA 3.0.
[8] Text from Wikipedia: Armani. Gotten 2023-02-06. It is licensed CC BY-SA 3.0.
[9] Text from Wikipedia: Christian Louboutin. Gotten 2023-02-27. It is licensed CC BY-SA 3.0.
[10] Text from Wikipedia: Valentino (fashion house). Gotten 2023-02-06. It is licensed CC BY-SA 3.0.
[11] Text from Wikipedia: Puma (brand). Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[12] Text from Wikipedia: Prada. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[13] Text from Wikipedia: Vans. Gotten 2023-02-21. It is licensed CC BY-SA 3.0.
[14] Text from Wikipedia: Moncler. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[15] Text from Wikipedia: Converse (lifestyle wear). Gotten 2023-02-21. It is licensed CC BY-SA 3.0.