This list features info and online metrics for the top sneaker brands in the world. Ranked by YouTube subscribers.

#1

Nike

Nike, Inc. (stylized as NIKE) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. [1]

Website 153m vists/mo [a] Google 100% Trends score [b] Instagram 271m followers Twitter 9.7m followers Facebook 38m followers YouTube 1.7m subscribers
#2

Adidas

Adidas AG (stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. [2]

Website 28m vists/mo [a] Google 73% Trends score [b] Instagram 27m followers Twitter 4.3m followers Facebook 41m followers YouTube 965k subscribers
#3

Gucci

Gucci is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance and cosmetics under the name Gucci Beauty. [3]

Website 13m vists/mo [a] Google 58% Trends score [b] Instagram 50m followers Twitter 7.0m followers Facebook 21m followers YouTube 930k subscribers
#4

Vans

Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. Paul Van Doren; his brother, James; and Gordon C. Lee opened the first Vans store as "The Van Doren Rubber Company" on March 16, 1966, at 704 East Broadway in Anaheim, California. The business manufactured shoes and sold them directly to the public. [4]

Website 8.9m vists/mo [a] Google 48% Trends score [b] Instagram 17m followers Twitter 1.2m followers Facebook 19m followers YouTube 655k subscribers
#5

Puma

Puma SE, branded as PUMA, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [5]

Website 29m vists/mo [a] Google 52% Trends score [b] Instagram 13m followers Twitter 2.0m followers Facebook 22m followers YouTube 623k subscribers
#6

Dolce & Gabbana

Dolce & Gabbana, also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmetics and licenses its name and branding to Luxottica for eyewear. [6]

Website 2.5m vists/mo [a] Google 33% Trends score [b] Instagram 29m followers Twitter 5.4m followers Facebook 13m followers YouTube 581k subscribers
#7

Versace

Gianni Versace S.r.l., usually referred to as Versace, is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. [7]

Website 5.9m vists/mo [a] Google 38% Trends score [b] Instagram 28m followers Twitter 5.3m followers Facebook 7.3m followers YouTube 504k subscribers
#8

Air Jordan

Air Jordan is a line of basketball shoes and athletic apparel produced by American corporation Nike, Inc. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. [8]

Air Jordan shares website domain with Nike, so both brands will score higher in our rankings because of that.

Website 153m vists/mo [a] Google 38% Trends score [b] Instagram 26m followers Twitter 4.5m followers Facebook 11m followers YouTube 393k subscribers
#9

Prada

Prada S.p.A. is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances. [9]

Website 7.0m vists/mo [a] Google 40% Trends score [b] Instagram 31m followers Twitter 1.7m followers Facebook 7.7m followers YouTube 282k subscribers
#10

Salomon

Salomon Group is a French sports equipment manufacturing company based in Annecy, France. It was founded in 1947 by François Salomon in the heart of the French Alps and is a major brand in outdoor sports equipment. [10]

Website 5.6m vists/mo [a] Google 33% Trends score [b] Instagram 1.1m followers Twitter 87k followers Facebook 1.5m followers YouTube 240k subscribers
#11

Emporio Armani

Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. [11]

Website 4.0m vists/mo [a] Google 25% Trends score [b] Instagram 19m followers Twitter 3.5m followers Facebook 8.8m followers YouTube 196k subscribers
#12

Giorgio Armani

Giorgio Armani is a high-end label specializing in men's and women's ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. [12]

Note that this brand, Armani Exchange, and Emporio Armani are separate brands. This dillutes our populartiy scores a bit as they've got separate social media accounts for some of these Armani brands.

Website 4.0m vists/mo [a] Google 29% Trends score [b] Instagram 4.2m followers Twitter 3.5m followers Facebook 585k followers YouTube 196k subscribers
#13

Reebok

Reebok International Limited is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. [13]

Website 5.3m vists/mo [a] Google 35% Trends score [b] Instagram 4.2m followers Twitter 702k followers Facebook 11m followers YouTube 166k subscribers
#14

Fendi

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana. [14]

Website 3.1m vists/mo [a] Google 31% Trends score [b] Instagram 20m followers Twitter 1.0m followers Facebook 3.5m followers YouTube 161k subscribers
#15

Converse

Converse is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded in 1908 as the Converse Rubber Shoe Company, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. [15]

Website 15m vists/mo [a] Google 48% Trends score [b] Instagram 11m followers Twitter 1.0m followers Facebook 47m followers YouTube 143k subscribers
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To rank the items in this list, we compared the number of YouTube subscribers.

The data in this list was updated between 2023-02-05 and 2023-02-23.

Sources

[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: Nike, Inc.. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Adidas. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: Gucci. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: Vans. Gotten 2023-02-21. It is licensed CC BY-SA 3.0.
[5] Text from Wikipedia: Puma (brand). Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[6] Text from Wikipedia: Dolce & Gabbana. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[7] Text from Wikipedia: Versace. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[8] Text from Wikipedia: Air Jordan. Gotten 2023-02-21. It is licensed CC BY-SA 3.0.
[9] Text from Wikipedia: Prada. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[10] Text from Wikipedia: Salomon Group. Gotten 2023-02-12. It is licensed CC BY-SA 3.0.
[11] Text from Wikipedia: Armani. Gotten 2023-02-06. It is licensed CC BY-SA 3.0.
[12] Text from Wikipedia: Armani. Gotten 2023-02-06. It is licensed CC BY-SA 3.0.
[13] Text from Wikipedia: Reebok. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[14] Text from Wikipedia: Fendi. Gotten 2023-02-05. It is licensed CC BY-SA 3.0.
[15] Text from Wikipedia: Converse (lifestyle wear). Gotten 2023-02-21. It is licensed CC BY-SA 3.0.