Check out our list with the top sportswear brands in the world, according to online metrics. Ranked by popularity.*



Website: 39 ptsGoogle: 52 ptsInstagram: 40 ptsTwitter: 29 ptsFacebook: 32 ptsYouTube: 29 ptsMultiple: 1.00x

Nike, Inc. (stylized as NIKE) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. [1]

Website 153m vists/mo [a] Google 100% Trends score [b] Instagram 271m followers Twitter 9.7m followers Facebook 38m followers YouTube 1.7m subscribers


Website: 31 ptsGoogle: 38 ptsInstagram: 31 ptsTwitter: 23 ptsFacebook: 32 ptsYouTube: 28 ptsMultiple: 1.00x

Adidas AG (stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. [2]

Website 28m vists/mo [a] Google 73% Trends score [b] Instagram 27m followers Twitter 4.3m followers Facebook 41m followers YouTube 965k subscribers


Website: 31 ptsGoogle: 27 ptsInstagram: 29 ptsTwitter: 21 ptsFacebook: 30 ptsYouTube: 23 ptsMultiple: 1.00x

Puma SE, branded as PUMA, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [3]

Website 29m vists/mo [a] Google 52% Trends score [b] Instagram 13m followers Twitter 2.0m followers Facebook 22m followers YouTube 623k subscribers

New Balance

Website: 29 ptsGoogle: 26 ptsInstagram: 26 ptsTwitter: 12 ptsFacebook: 28 ptsYouTube: 16 ptsMultiple: 1.00x

New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company. [4]

Website 11m vists/mo [a] Google 50% Trends score [b] Instagram 6.7m followers Twitter 287k followers Facebook 8.8m followers YouTube 136k subscribers


Website: 24 ptsGoogle: 18 ptsInstagram: 23 ptsTwitter: 16 ptsFacebook: 29 ptsYouTube: 16 ptsMultiple: 1.00x

Reebok International Limited is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. [5]

Website 5.3m vists/mo [a] Google 35% Trends score [b] Instagram 4.2m followers Twitter 702k followers Facebook 11m followers YouTube 166k subscribers


Website: 25 ptsGoogle: 17 ptsInstagram: 20 ptsTwitter: 9 ptsFacebook: 21 ptsYouTube: 17 ptsMultiple: 1.00x

Salomon Group is a French sports equipment manufacturing company based in Annecy, France. It was founded in 1947 by Fran├žois Salomon in the heart of the French Alps and is a major brand in outdoor sports equipment. [6]

Website 5.6m vists/mo [a] Google 33% Trends score [b] Instagram 1.1m followers Twitter 87k followers Facebook 1.5m followers YouTube 240k subscribers


Website: 29 ptsGoogle: 18 ptsInstagram: 13 ptsTwitter: 3 ptsFacebook: 24 ptsYouTube: 7 ptsMultiple: 1.00x

Asics is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano (translated by Asics as "a sound mind, in a sound body"). Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (T-shirts, jackets, hoodies, swimwear, compression garments, pants, socks), and accessories (bags, backpacks, caps). [7]

Website 13m vists/mo [a] Google 35% Trends score [b] Instagram 374k followers Twitter 32k followers Facebook 4.5m followers YouTube 44k subscribers

Brooks Running

Website: 24 ptsGoogle: 17 ptsInstagram: 16 ptsTwitter: 11 ptsFacebook: 21 ptsYouTube: 2 ptsMultiple: 1.00x

Brooks Sports, Inc., also known as Brooks Running, is an American sports equipment company that designs and markets high-performance men's and women's sneakers, clothing, and accessories. Headquartered in Seattle, Washington, Brooks products are available in 60 countries worldwide. It is a subsidiary of Berkshire Hathaway. [8]

Website 4.9m vists/mo [a] Google 33% Trends score [b] Instagram 703k followers Twitter 228k followers Facebook 1.7m followers YouTube 16k subscribers


Website: 25 ptsGoogle: 17 ptsInstagram: 18 ptsTwitter: 6 ptsFacebook: 17 ptsYouTube: 4 ptsMultiple: 1.00x

Hoka One One (stylized as HOKA) is an athletic shoe company originating in Annecy, France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company's founding in 2009. [9]

Website 6.1m vists/mo [a] Google 33% Trends score [b] Instagram 875k followers Twitter 58k followers Facebook 769k followers YouTube 26k subscribers


Website: 25 ptsGoogle: 17 ptsInstagram: 19 ptsTwitter: 6 ptsFacebook: 15 ptsYouTube: 6 ptsMultiple: 1.00x

On is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes. As of 2019 the company held 40% of the running shoe market in Switzerland and 10% in Germany. According to market research firm NPD, On owns 6.6% of the performance running shoe category in the United States. [10]

Website 6.4m vists/mo [a] Google 33% Trends score [b] Instagram 1.0m followers Twitter 61k followers Facebook 590k followers YouTube 40k subscribers


Website: 22 ptsGoogle: 15 ptsInstagram: 14 ptsTwitter: 0 ptsFacebook: 21 ptsYouTube: 2 ptsMultiple: 1.00x

Saucony is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, t-shirts, sweatpants, shorts, and socks. Accessories include hats and backpacks. [11]

Website 2.6m vists/mo [a] Google 29% Trends score [b] Instagram 465k followers Twitter N/A Facebook 1.6m followers YouTube 12k subscribers


Website: 21 ptsGoogle: 16 ptsInstagram: 10 ptsTwitter: 3 ptsFacebook: 21 ptsYouTube: 1 ptsMultiple: 1.00x

Mizuno Corporation is a Japanese sports equipment and sportswear company, founded in Osaka in 1906 by Rihachi Mizuno. Today, Mizuno is a global corporation which makes a wide variety of sports equipment and sportswear for badminton, baseball, boxing, cycling, association football, gridiron football, futsal, golf, judo, rugby, running, skiing, athletics, swimming, table tennis, tennis and volleyball. [12]

Note that this brand looks less popular than it really is as it uses lots of different domains and social media accounts for different geographies.

Website 1.7m vists/mo [a] Google 31% Trends score [b] Instagram 126k followers Twitter 33k followers Facebook 2.2m followers YouTube 8k subscribers


Website: 17 ptsGoogle: 13 ptsInstagram: 12 ptsTwitter: 4 ptsFacebook: 13 ptsYouTube: 3 ptsMultiple: 1.00x

Altra Running, commonly known as Altra, is an American manufacturing company engaged in the design, development, marketing, and sales of athletic shoes for road running, trail running, and general footwear. Since 2018 Altra is owned by VF Corporation, an American global apparel and footwear company with other brands like Icebreaker, The North Face, Vans, JanSport, Eastpak and Timberland. [13]

Website 779k vists/mo [a] Google 25% Trends score [b] Instagram 284k followers Twitter 41k followers Facebook 409k followers YouTube 19k subscribers


Website: 15 ptsGoogle: 8 ptsInstagram: 13 ptsTwitter: 1 ptsFacebook: 0 ptsYouTube: 2 ptsMultiple: 1.00x

Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco (Veneto), subsidiary of Geox, founded in 1948. Diadora produces football boots and athletic shoes, as well as a range of apparel that includes t-shirts, polo shirts, hoodies, jackets, leggings, shorts, and compression garments. [14]

Website 632k vists/mo [a] Google 15% Trends score [b] Instagram 423k followers Twitter 1k followers Facebook N/A YouTube 14k subscribers


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*To determine popularity and rank the items in this list, we created a scoring formula that compares:

  • Estimated monthly website vistors
  • Google searches last 12 months
  • Instagram followers
  • Twitter followers
  • Facebook followers
  • YouTube subscribers

The data in this list was updated between 2023-02-12 and 2023-02-19.


[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: Nike, Inc.. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Adidas. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: Puma (brand). Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: New Balance. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[5] Text from Wikipedia: Reebok. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[6] Text from Wikipedia: Salomon Group. Gotten 2023-02-12. It is licensed CC BY-SA 3.0.
[7] Text from Wikipedia: Asics. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[8] Text from Wikipedia: Brooks Sports. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[9] Text from Wikipedia: Hoka One One. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[10] Text from Wikipedia: On (company). Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[11] Text from Wikipedia: Saucony. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[12] Text from Wikipedia: Mizuno. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[13] Text from Wikipedia: Altra Running. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.
[14] Text from Wikipedia: Diadora. Gotten 2023-02-19. It is licensed CC BY-SA 3.0.