Switzerland is known for producing high quality watches. This list includes the top brands. Ranked by popularity.*

#1

Rolex

Website: 26 ptsGoogle: 22 ptsInstagram: 29 ptsTwitter: 18 ptsFacebook: 27 ptsYouTube: 25 ptsMultiple: 1.00x

Rolex SA is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust. Rolex SA and its subsidiary Montres Tudor SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands. [1]

Website 6.5m vists/mo [a] Google 100% Trends score [b] Instagram 14m followers Twitter 896k followers Facebook 8.0m followers YouTube 766k subscribers
#2

Omega

Website: 22 ptsGoogle: 20 ptsInstagram: 23 ptsTwitter: 12 ptsFacebook: 21 ptsYouTube: 19 ptsMultiple: 1.00x

Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. In 1984, the company officially changed its name to Omega SA and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of The Swatch Group. [2]

Website 3.3m vists/mo [a] Google 91% Trends score [b] Instagram 3.6m followers Twitter 276k followers Facebook 2.0m followers YouTube 397k subscribers
#3

Hublot

Website: 20 ptsGoogle: 15 ptsInstagram: 25 ptsTwitter: 16 ptsFacebook: 24 ptsYouTube: 6 ptsMultiple: 1.00x

Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of the French luxury conglomerate LVMH. [3]

Website 1.4m vists/mo [a] Google 68% Trends score [b] Instagram 5.7m followers Twitter 686k followers Facebook 5.2m followers YouTube 41k subscribers
#4

TAG Heuer

Website: 22 ptsGoogle: 15 ptsInstagram: 22 ptsTwitter: 13 ptsFacebook: 22 ptsYouTube: 9 ptsMultiple: 1.00x

TAG Heuer S.A. is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. [4]

Website 2.6m vists/mo [a] Google 68% Trends score [b] Instagram 3.0m followers Twitter 434k followers Facebook 3.4m followers YouTube 62k subscribers
#5

Tissot

Website: 23 ptsGoogle: 16 ptsInstagram: 21 ptsTwitter: 7 ptsFacebook: 21 ptsYouTube: 7 ptsMultiple: 1.00x

Tissot SA is a Swiss watchmaker. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. After several mergers and name changes, the group which Tissot SA belonged to was renamed the Swatch Group in 1998. [5]

Website 3.7m vists/mo [a] Google 73% Trends score [b] Instagram 1.5m followers Twitter 72k followers Facebook 2.0m followers YouTube 44k subscribers
#6

Breitling

Website: 21 ptsGoogle: 15 ptsInstagram: 21 ptsTwitter: 11 ptsFacebook: 18 ptsYouTube: 8 ptsMultiple: 1.00x

Breitling SA is a Swiss luxury watchmaker founded in 1884 in Saint-Imier, Switzerland, by Léon Breitling. The company is known for its precision-made chronometers designed for aviators and is based in Grenchen, Switzerland. [6]

Website 1.6m vists/mo [a] Google 68% Trends score [b] Instagram 1.5m followers Twitter 151k followers Facebook 930k followers YouTube 52k subscribers
#7

Audemars Piguet

Website: 20 ptsGoogle: 8 ptsInstagram: 22 ptsTwitter: 11 ptsFacebook: 21 ptsYouTube: 10 ptsMultiple: 1.00x

Audemars Piguet Holding SA is a Swiss manufacturer of luxury watches and clocks, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding. [7]

Website 1.2m vists/mo [a] Google 36% Trends score [b] Instagram 2.8m followers Twitter 228k followers Facebook 1.6m followers YouTube 64k subscribers
#8

Longines

Website: 21 ptsGoogle: 12 ptsInstagram: 20 ptsTwitter: 10 ptsFacebook: 21 ptsYouTube: 4 ptsMultiple: 1.00x

Compagnie des Montres Longines, Francillon S.A., or simply Longines, is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983. [8]

Website 1.6m vists/mo [a] Google 55% Trends score [b] Instagram 1.4m followers Twitter 98k followers Facebook 2.4m followers YouTube 28k subscribers
#9

IWC Schaffhausen

Website: 18 ptsGoogle: 11 ptsInstagram: 21 ptsTwitter: 11 ptsFacebook: 21 ptsYouTube: 7 ptsMultiple: 1.00x

IWC International Watch Co. AG, also known as IWC Schaffhausen, is a Swiss watch manufacturer located in Schaffhausen, Switzerland. Originally founded by American watchmaker Florentine Ariosto Jones in 1868, IWC has been a subsidiary of the Swiss Richemont Group since 2000. [9]

Website 899k vists/mo [a] Google 50% Trends score [b] Instagram 1.6m followers Twitter 206k followers Facebook 2.1m followers YouTube 48k subscribers
#10

Patek Philippe

Website: 21 ptsGoogle: 15 ptsInstagram: 21 ptsTwitter: 1 ptsFacebook: 11 ptsYouTube: 14 ptsMultiple: 1.00x

Patek Philippe SA is a Swiss luxury watch and clock manufacturer, located in the Canton of Geneva and the Vallée de Joux. Established in 1839, it is named after two of its founders, Antoni Patek and Adrien Philippe. Since 1932, the company has been owned by the Stern family in Switzerland and remains the last family-owned independent watch manufacturer in Geneva. [10]

Website 1.5m vists/mo [a] Google 68% Trends score [b] Instagram 1.7m followers Twitter 2k followers Facebook 176k followers YouTube 92k subscribers
#11

Rado

Website: 18 ptsGoogle: 14 ptsInstagram: 17 ptsTwitter: 2 ptsFacebook: 22 ptsYouTube: 8 ptsMultiple: 1.00x

The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot. [11]

Website 861k vists/mo [a] Google 64% Trends score [b] Instagram 759k followers Twitter 16k followers Facebook 2.5m followers YouTube 51k subscribers
#12

Tudor

Website: 20 ptsGoogle: 16 ptsInstagram: 19 ptsTwitter: 1 ptsFacebook: 14 ptsYouTube: 10 ptsMultiple: 1.00x

Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation. [12]

Website 1.4m vists/mo [a] Google 73% Trends score [b] Instagram 1.0m followers Twitter 1k followers Facebook 504k followers YouTube 64k subscribers
#13

Jaeger-LeCoultre

Website: 18 ptsGoogle: 1 ptsInstagram: 20 ptsTwitter: 11 ptsFacebook: 17 ptsYouTube: 8 ptsMultiple: 1.00x

Manufacture Jaeger-LeCoultre SA, or simply Jaeger-LeCoultre, is a Swiss luxury watch and clock manufacturer founded by Antoine LeCoultre in 1833 and is based in Le Sentier, Switzerland. Since 2000, the company has been a fully owned subsidiary of the Swiss luxury group Richemont. [13]

Website 945k vists/mo [a] Google 5% Trends score [b] Instagram 1.2m followers Twitter 182k followers Facebook 785k followers YouTube 52k subscribers
#14

Chopard

Website: 14 ptsGoogle: 5 ptsInstagram: 21 ptsTwitter: 11 ptsFacebook: 20 ptsYouTube: 2 ptsMultiple: 1.00x

Le Petit-Fils de L.-U. Chopard & Cie S.A., commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories. Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard has been owned by the Scheufele family of Germany since 1963. [14]

Website 468k vists/mo [a] Google 23% Trends score [b] Instagram 2.1m followers Twitter 155k followers Facebook 1.2m followers YouTube 15k subscribers
#15

Piaget

Website: 12 ptsGoogle: 2 ptsInstagram: 19 ptsTwitter: 10 ptsFacebook: 17 ptsYouTube: 5 ptsMultiple: 1.00x

Piaget SA is a Swiss luxury watchmaker and jeweller. Founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, Piaget is currently a subsidiary of the Swiss Richemont group. Piaget was founded as a manufacturer of watch movements but began marketing its own line of watches in the 20th century. [15]

Website 290k vists/mo [a] Google 9% Trends score [b] Instagram 1.0m followers Twitter 132k followers Facebook 822k followers YouTube 35k subscribers
There are 8 more items in this list

About

If you found this list useful, please share it with friends and family on social media or mention it on your blog. Thanks!

*To determine popularity and rank the items in this list, we created a scoring formula that compares:

  • Estimated monthly website vistors
  • Google searches last 12 months
  • Instagram followers
  • Twitter followers
  • Facebook followers
  • YouTube subscribers

The data in this list was updated between 2023-02-08 and 2023-02-11.

Sources

[a] Estimated website visitors was gathered from Similarweb.
[b] Search data was gathered from Google Trends.
[1] Text from Wikipedia: Rolex. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[2] Text from Wikipedia: Omega SA. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[3] Text from Wikipedia: Hublot. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.
[4] Text from Wikipedia: TAG Heuer. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.
[5] Text from Wikipedia: Tissot. Gotten 2023-02-11. It is licensed CC BY-SA 3.0.
[6] Text from Wikipedia: Breitling SA. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.
[7] Text from Wikipedia: Audemars Piguet. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[8] Text from Wikipedia: Longines. Gotten 2023-02-11. It is licensed CC BY-SA 3.0.
[9] Text from Wikipedia: IWC Schaffhausen. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[10] Text from Wikipedia: Patek Philippe. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[11] Text from Wikipedia: The Swatch Group. Gotten 2023-02-10. It is licensed CC BY-SA 3.0.
[12] Text from Wikipedia: Tudor Watches. Gotten 2023-02-11. It is licensed CC BY-SA 3.0.
[13] Text from Wikipedia: Jaeger-LeCoultre. Gotten 2023-02-08. It is licensed CC BY-SA 3.0.
[14] Text from Wikipedia: Chopard. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.
[15] Text from Wikipedia: Piaget SA. Gotten 2023-02-09. It is licensed CC BY-SA 3.0.