Watches comes in all price ranges. This list includes the most popular brands worldwide. Ranked by popularity.*
Rolex SA is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust. Rolex SA and its subsidiary Montres Tudor SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands. 
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. In 1984, the company officially changed its name to Omega SA and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of The Swatch Group. 
Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of the French luxury conglomerate LVMH. 
TAG Heuer S.A. is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. 
Tissot SA is a Swiss watchmaker. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. After several mergers and name changes, the group which Tissot SA belonged to was renamed the Swatch Group in 1998. 
Breitling SA is a Swiss luxury watchmaker founded in 1884 in Saint-Imier, Switzerland, by Léon Breitling. The company is known for its precision-made chronometers designed for aviators and is based in Grenchen, Switzerland. 
Audemars Piguet Holding SA is a Swiss manufacturer of luxury watches and clocks, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding. 
Compagnie des Montres Longines, Francillon S.A., or simply Longines, is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983. 
IWC International Watch Co. AG, also known as IWC Schaffhausen, is a Swiss watch manufacturer located in Schaffhausen, Switzerland. Originally founded by American watchmaker Florentine Ariosto Jones in 1868, IWC has been a subsidiary of the Swiss Richemont Group since 2000. 
Patek Philippe SA is a Swiss luxury watch and clock manufacturer, located in the Canton of Geneva and the Vallée de Joux. Established in 1839, it is named after two of its founders, Antoni Patek and Adrien Philippe. Since 1932, the company has been owned by the Stern family in Switzerland and remains the last family-owned independent watch manufacturer in Geneva. 
Seiko Group Corporation, commonly known as Seiko, is a Japanese maker of watches, clocks, electronic devices, semiconductors, jewelry, and optical products. Seiko is perhaps best known for its wristwatches. Seiko is able to design and develop all the components of a watch, as well as assemble, adjust, inspect and ship them in-house. 
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot. 
Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation. 
Cartier International SNC, or simply Cartier, is a French luxury goods conglomerate that designs, manufactures, distributes, and sells jewellery, leather goods, and watches. Founded by Louis-François Cartier (1819–1904) in Paris in 1847, the company remained under family control until 1964. The company is headquartered in Paris and is a wholly owned subsidiary of the Swiss Richemont Group. 
Estimated to have much of its popularity from other things, we multipled its score with 0.65x to compensate.
Manufacture Jaeger-LeCoultre SA, or simply Jaeger-LeCoultre, is a Swiss luxury watch and clock manufacturer founded by Antoine LeCoultre in 1833 and is based in Le Sentier, Switzerland. Since 2000, the company has been a fully owned subsidiary of the Swiss luxury group Richemont. 
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*To determine popularity and rank the items in this list, we created a scoring formula that compares:
The data in this list was updated between 2023-02-08 and 2023-02-11.